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Derek A. Lackey

Derek A. Lackey

Managing Director


A Marketing and Branding Specialist, Derek brings a creative, results oriented approach to every business challenge. He is the Managing Director of -30- Strategic Communications and the current President - Digital of the DIRECT Marketing Association of Canada.

In a distinguished advertising career of well over two decades, Derek Lackey has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others. His focus since 2006 has been internet marketing - finding ways to effectively fuse traditional advertising with social media, seo and online marketing.

Derek owned and managed a mid-sized full service advertising agency based in the Toronto area. His creativity and insights around branding and marketing are practical and grounded. As an Entrepreneur he has a healthy respect for activities that produce results and is quick to change tactics when they don't. This background combined with a hands on working knowledge of emarketing positions him as a thought leader in The Google Age of Marketing. 

Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his ad agency were #1 in their categories in Canada.


M: 1 416 524 7844

The Team
Contact -30-

If your hair's on fire call our
Managing Director on cell at 416.524.7844