Ideas For Your Business Success

CASL For Agencies

July 7, 2014
A replay of a live event that took place on June 26th, 2014 at the Milton Educational Village (MEV) Innovation Centre. Addressing issues that Marketing and Ad agencies should know about canada's new Anti Spam Law that is being enforced as of July 1, 2014.
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Do You Need Social Media in Your Marketing Mix?

April 14, 2014
For the most part marketers today think they have to use Search and Social Media marketing for their business. I had a client (a very large International brand) who insisted they had to be in the newspaper, but could never say why. (in this case it was because all of his competitors were running in the newspaper). The key to selecting your marketing startegy is not WHAT - it is WHY.
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Pitching for Investment

April 13, 2014
Once in awhile we spot a good approach to putting together effective presentations for Angel Investors. And there are many out there. One of the most common errors is to spend the entire presentation telling them about your great solution. Believe it or not this is an EPIC FAIL in the eyes of Angel investors. They are looking for potentially successful businesses to invest in. So tell them about your business - not your product.
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7 MUST-HAVES When Hiring A Salesperson

March 12, 2014
There are tried and true MUST-HAVES when you are considering hiring a salesperson. Robert H. Lane lays out his Top 7. Ignore at your own risk...
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Sales Metrics That Matter

March 9, 2014
Sales is both an art and a science. It is the skillful combination of emotion and logic, people and process, free-thinking and organization. I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today.

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Successful CEO Skills - The Key Factors

March 3, 2014
In the past 20 years, much has been learned about successful entrepreneurial ventures and the skills required that seem to have the most positive impact of this success. Although many leadership skills are highly valued only five translate into successful corporate performance.
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Your Business Is Not As Special As You Think.

March 3, 2014
Most businesses like to think they are special: They have a unique problem. They have a unique customer. They have a complicated offering. Businesses make excuses all the time for the difficulty they find with social media. Trouble is, most of the time, it's just not true.
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Tips for Creating an Effective Advisory Board

February 15, 2014
Unlike Corporate Boards, as found in Public or near Public Companies, advisory boards have no fiduciary responsibility. Times to meet and frequency are up to the needs and matters to be dealt with.
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Don’t Take No for an Answer

February 14, 2014
The toughest aspect of any sales position is overcoming a buyer's objections. Today’s buyers are more discerning than ever. Your goal is to have a convincing response to these roadblocks standing between you and that coveted sale.
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Branding is Business Critical

January 26, 2014
In an article called "How B2B Brands Talk Past Their Customers" McKinsey points out how many B2B companies are misunderstanding the power of true branding.
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Marketing - It's Changing Right Before Our Eyes!

January 25, 2014
Social media has caused a major shift in the marketing landscape. Now we have to deal with clients and prospects who talk back!!

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