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Ideas For Your Business Success

The Little Things

October 5, 2016
During a recent recovery from surgery, this seasoned business executive took a little time to reflect on what made the difference in his incredibly successful career...
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Retirement From Business

March 21, 2016
A Great friend died this weekend – We had worked for over 25 years on projects throughout the world – He was a lawyer – a friend – a great human person. Yes, we are both over 80 years - should be retired and enjoying life on the beach. I guess it was not our lifestyle.
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Some Thoughts For Year End

December 31, 2015
As we approach a new year (yes a leap year), we wanted to take a moment and share with you some thoughts for 2016 and what we might see and expect to happen in business entities.
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Some Year End Thoughts

December 31, 2015
As we approach a new year (yes a leap year), we wanted to take a moment and share with you some thoughts for 2016 and what we might see and expect to happen in business entities.
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If You Love Advertising...

December 7, 2015
If Lee Clow had to point to the one thing that he was proudest of in a long and legendary career in advertising, it would be the "Here's to the Crazy Ones" work, part of the "Think Different" campaign launched when Steve Jobs returned to Apple in 1997.
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20 Reasons Why Startups Fail

October 13, 2015
For the past several months we have been examining why start-ups fail. In this process we looked at some 130 situations. Our business activities have spanned some 55 years, during which time the business world has moved from quill pens, slide rules to electronics of all shapes and sizes. Many of the reasons that business failed in the past are still true today. We will share our findings drawn from both the United States and Canada.
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Burger King's Challenge: Was It Good Marketing?

August 29, 2015
In full-page newspaper ads Wednesday, Burger King called for a truce with McDonald's so that the rivals can create a mashup of their most famous burgers, the Big Mac and the Whopper. Burger King tied the publicity stunt to a nonprofit called Peace One Day.
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Frequency of Use on Social Media Sites

August 22, 2015
Once in awhile it is good to ground ourselves with the facts, rather than the "common perceptions" that we often operate by. PEW RESEARCH has provided some fact-based charts on social media usage in the US.
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How to Choose Your Professional Advisor

April 13, 2015
Every startup needs a couple of advisors with deep experience and connections in your business domain or financial skills to complement your technical focus. Advisors need to be mentors, looking ahead and directing you on key actions to take or avoid.
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Can Ad Creative Be Bigger Than The Client Can Handle?

March 26, 2015
At first glance we would all say Taco Bell's new ad campaign is brilliant. But is it a great execution against a flawed marketing strategy? Lets look.
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Marketing is Not What You Think!

January 19, 2015
Marketing is not Advertising & Promotion. It is much bigger than that.
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How To Speak Start Up

December 26, 2014
OK this is just to good to pass up. TechCrunch posted this great blog on 'start up speak". The Phrases ( and their meanings) used in a typical start up. My particular favorite: "I'm a Serial Entrepreneur": Person who had 2 ideas, both of which failed.
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If your hair's on fire call our
Managing Director on cell at 416.524.7844